Salary.com Launches New Ad Campaign

Waltham, MA – October 8, 2008 – Manasian, Inc. created a new advertising campaign for Salary.com that launched this fall in Human Resources publications.

The print campaign includes a series of ads that highlight the issues HR executives face.

“The campaign hinges on the ‘RETHINK’ concept,” said Jean Manasian, President of Manasian. “Salary.com enables HR professionals to look at their challenges from a new perspective. As a result, HR professionals gain the opportunity to not only rethink their business problems, but also the way in which they’ve typically solved them.”

The campaign, which highlights Salary.com’s extensive portfolio of products and services, uses high-contrast visuals and a no nonsense tone and style to communicate the benefits of competency-based talent management.

The work was created by Colleen Baker, Art Director and Bill Kelly, Copywriter.

About Manasian, Inc.
Manasian, Inc is an integrated marketing communications agency committed to creating exciting, measurable and motivating solutions for their clients. Manasian is located at 282 Moody Street, Waltham, MA 02453, 781-547-7100. For more information please visit us at www.manasian.com.

About Salary.com
Salary.com is a leading provider of on-demand compensation and talent management solutions helping businesses and individuals manage pay and performance. Salary.com's highly configurable software applications, proprietary data and consulting services help HR and compensation professionals automate, streamline and optimize critical talent management processes including: market pricing, compensation planning, performance management, competency management and succession planning. Built with compensation and competency data at the core, Salary.com solutions provide businesses of all sizes with the most productive and cost-effective way to manage and inspire their most important asset — their people. For more information, visit us at www.salary.com