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Manasian Hired by Cedar Point Communications to Launch a New Brand Effort Waltham, MA - September 28, 2006 - Manasian, Inc. has been retained by Cedar Point Communications to position and expand the company's presence in both existing and new markets. The project began in Q4, 2006 and will continue throughout 2007. The assignment includes the creation of a new brand identity that will encompass a refresh to the website and other marketing programs and channel training tools. In addition Manasian has been commissioned to develop brand advertising, product advertising, including online, and marketing programs to reinforce Cedar Point's leadership in existing markets while creating momentum and awareness in new markets. Cedar Point Communications, based in Derry, NH, is the first company to develop a carrier class VoIP Multimedia Switch. SAFARI C3 is tailored to the broadband cable and telecom markets. "This is a tremendous opportunity to help expand the presence of a company that offers truly breakthrough technology. Cedar Point's customers today are some of the biggest companies in the industry and we hope to communicate their leadership in existing markets while expanding awareness of their solution" states Jean Manasian, President of Manasian, Inc. "Manasian has tremendous experience in technology and also brings a real "consumer approach" to B2B marketing. We're looking forward to launching a fully integrated campaign that will expand our presence as the leader in VoIP and multimedia switching, said Jim Gayton, Director of Marketing at Cedar Point. The campaign will include print ads, banners and e-marketing designed to drive traffic to the new website. About Manasian, Inc. Manasian is an integrated marketing communications agency committed to creating exciting, measurable and motivating solutions for their clients. Manasian is located at 282 Moody Street, Waltham, MA 02453, 781-547-7100. For more information contact info@manasian.com. About Cedar Point Communications Cedar Point Communications' totally integrated voice and multimedia switch provides IT departments and network operators with cost-efficient, less complex voice-over-IP alternatives to distributed soft-switching and legacy circuit and packet based voice services, as well as delivering core IMS capabilities today that support the anticipated migration to an IMS architecture for converged networks. The company is based in Derry, NH. For more information, please visit www.cedarpointcom.com.