Lahey Clinic Launches New Cancer Campaign

Boston, MA - January 15, 2010 - Manasian, Inc. has launched a major integrated advertising campaign for Lahey Clinic in support of the Sophia Gordon Cancer Center. The campaign's goal is to increase awareness of Lahey's world renowned cancer services. The campaign, I Want Lahey, includes radio, interactive media, print, search, a blog, and a custom landing page (www.iwantlahey.org).

"Spend a few hours with Lahey's cancer clinicians and you immediately see how they approach diagnosing and treating cancer differently from most hospitals. Teams of different Lahey specialists are grouped together to focus on a particular type of cancer. Pouring over the latest research, these teams collaborate closely to design the best treatment regimen for each individual patient. The team approach to medicine was a founding principle for Lahey Clinic in 1923," states Jean Manasian, President, Manasian, Inc., "and it is clearly the best way to treat cancer."

"Patients today use the Internet to learn as much as possible about their health, and they want to talk to a team that understands all of their options for now and the future. We looked to capture their desire to learn and play a part in the management of their cancer, all the while looking toward a productive and happy future," adds Manasian.

"We are honored to collaborate with Manasian to produce Lahey's first truly integrated informational campaign to promote and recognize our excellence in cancer care," commented Scott Hartman, SVP, Communications and Marketing at Lahey Clinic. The I Want Lahey campaign takes the best from traditional advertising and transforms our messaging into an online conversation in which patients and families can participate.

About Lahey Clinic
Lahey Clinic, a physician-led, nonprofit group practice, is world-renowned for innovative technology, pioneering medical treatment, and leading-edge research. A teaching hospital of Tufts University School of Medicine, the Clinic provides quality health care in virtually every specialty and subspecialty, from primary care to cancer diagnosis and treatment to kidney and liver transplantation. For more information please visit our website at www.lahey.org.

About Manasian, Inc.
Manasian is an integrated communications agency committed to creating exciting, measurable, and motivating solutions for their clients. For more information, visit www.manasian.com or call 781-547-7100.

Campaign Team:

Strategy: Jean Manasian Creative Director: Karyn Goba Copywriter: Bill Kelly

Interactive Art Director: Emily Pinney Broadcast Producer: Tom Love Interactive Producer: Josh Hanley